Category Archives: Marketing

Bullet Points: Fast Food of the Online Information Industry

Posted on May 3, 2012 by Rachel Williamson

Bullet points are the fast food of the online information generation. Are you tired of fast food, eating while typing, reading, driving? I thought so! Online information encourages us to partake of ‘fast food’ writing, that is, content presented in … Read more…

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Are You Exposing Yourself With Your Money Decisions?

Posted on March 27, 2012 by Rachel Williamson

Why do we have such a difficult time making good money decisions? Did you know that marketers know more about your money decisions than you do? Here’s Seth Godin’s comment this morning on that very subject. Making big decisions about … Read more…

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Your 2012 Business Plan Simplified!

Posted on March 1, 2012 by Rachel Williamson

Here we are…60 days into 2012…how’s your business plan working? Need some new ideas? Tyler Garns with Infusionsoft shared this SlideShare presentation…one of the best I’ve seen. Follow the steps and find the missing parts to your 2012 business plan. … Read more…

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Q&A, $1932 in Bonuses Expiring & $200 Price Increase

Posted on February 28, 2012 by Rachel Williamson

Tuesday’s Speaker/Panelist Q&A, $1932 in Bonuses Disappearing and $200 Ticket Price Increase… Time to Take Action! Remember, be sure to register and join us tomorrow and get your questions answered LIVE by our team of NES3 speakers and panelists for … Read more…

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5 Techniques to Find a Money Making Niche Market

Posted on February 23, 2012 by Rachel Williamson

Which of these serves a niche market, Walmart or an online outlet called The Pasta Pot? A niche is a small market represented by a small selection of products and targeting a specific demographic segment. There is a lot of … Read more…

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5 Ways to Create Great Online Relationships

Posted on February 17, 2012 by Rachel Williamson

No, this is not about online dating relationships… A few months ago, Copyblogger a ran series called  Internet Marketing for Smart People and relationships was one of the essential pillars. After all: no relationship, no market, right? We need to … Read more…

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The Internet as a Utility? Gas or Google?

Posted on January 20, 2012 by Rachel Williamson

Part of my January activities is checking my bills, including utility bills, to make sure I’m not paying for something I’m not using…..you’ve probably done the same. As I totaled the various spending categories, I was surprised to see one … Read more…

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SOPA and your business

Will SOPA Force You to Mix Politics and Business?

Posted on January 18, 2012 by Rachel Williamson

Now we have to worry about politicians messing with the internet via SOPA! As if starting a new business or expanding an existing one were not difficult enough! The following content is from Ann Sieg’s Renegade blog post on January … Read more…

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Open Letter on 2012: Changes are Coming

Posted on January 9, 2012 by Rachel Williamson

Changes. They are a comin’. No matter who you listen to, it’s pretty clear 2012 is shaping up to be a very eventful year. I just read 10 predictions for 2012 from my favorite straight-talking marketer, Perry Marshall, and I … Read more…

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How You Can Identify Your Two Best Customers in a Police Lineup

Posted on January 2, 2012 by Rachel Williamson

One of my favorite bloggers is Sonia at Copyblogger. Since my persona is an over 50, downsized professional, I was especially interested in Sonia’s recent post about who my best customers might be. Here’s her post edited for space by … Read more…

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Hangin’ With Google+

Posted on December 29, 2011 by Rachel Williamson

Are you ‘hanging out’ in Google+?  I’ve been playing with it the last couple of weeks….this post from Chris Crum via WebProNews is very timely. Within the next few days, I will be releasing my new E-Book about Google+ and … Read more…

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Who Is Your Imaginary Friend?

Posted on December 27, 2011 by Rachel Williamson

Most of us ditch our imaginary friends along with our sippy cups and security blankets. That’s a good thing, right? Well, marketers have discovered a new benefit to finding (and keeping) those imaginary friends again. One top advertising agency, Organic, … Read more…

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