Heat Map of Google Search Patterns on Web Page

Every blogger/writer has been taught that content is king….and has worked very hard to perfect that content.

So what’s up with Google’s latest pronouncement?

I found this information in one of the e-newsletters I get regularly.

Google Changes Titles In SERPs
About the Author:
Chad Sweely is a staff writer for the iEntry Network.

Within Google, the world’s largest and most-used search engine, the SERPs (Search Engine Ranking Pages) are the heartbeat of the service, and probably the most concentrated part of the search engine so that its search results are displayed in the most presentable way for the search query that you entered. Google always makes sure to bring you the most relevant results within its SERPs, especially when they make their SERPs safer and more interactive.

Recently, Google announced that within the SERPs, they would be changing the titles of certain sites to help make search results more relevant and to give sites better visibility as well. Pierre Far, a Webmaster Trends Analyst for Google announces the reason for changing the title of websites within SERPs on the Google Webmaster Central Blog, and makes the following statement in explanation for this action:

“We use many signals to decide which title to show to users, primarily the tag if the webmaster specified one. But for some pages, a single title might not be the best one to show for all queries, and so we have algorithms that generate alternative titles to make it easier for our users to recognize relevant pages.”

Far also explains that alternative titles within websites are generally more relevant to the query and can substantially improve the click through rate to the result. This is great, because this will help increase targeted traffic to websites that are not so well known or that have been recently published.

For more information on how to better customize your website’s snippet in Google’s SERPs, be sure to watch this YouTube video by Matt Cutts that elaborates on the various tiers of your Google listing.

Have you noticed Google changing your title tags? If so, has the change brought more visitors to your website?

I am going to be bringing you more information from Matt Cutts in the coming weeks…he is the voice of Google for web users. Stay tuned.

Comments are expected…and you are invited to link to this post with the link provided below.

Link to this post!