Anyone planning to start an online business, or already working as an Internet marketeer, must have some tools of the trade. Today, we will discuss the must-have tools that Internet gurus use for building successful online businesses.
I’m sure you’ve heard the wild success stories: “Live the Internet Lifestyle”, “Get Rich Working 5-Hour Per Week in Your Pajamas”, etc.
Secret Tool Has No Wild Stories
Let me tell you the real story: online business is as easy as starting and growing a business in the physical world. Or, put it in other words: starting a successful online business is as difficult as any real-world business.
So just how do the ‘Internet gurus’ make money? What is the secret tool used by successful Internet entrepreneurs?
Unlike the sales pitch for secret tools for making money online, the must -have tools aren’t fads, trends, or quick fixes. These are tried-and-tested tools that worked and will keep working. These are the cornerstones of your marketing, whether you’re a solo shop (maybe a consultant or a coach), or are building a multi-million-dollar business empire.
I will disclose the most important tool that Internet gurus use to rake in moolah!
It is … the website that helps Internet gurus establish themselves as authorities, turn into online celebrities with a following, and sell (products or services)!
Secret Unveiled: It’s A Shiny Office, Storefront or Workshop
Like any business, you need an office, store front or workshop to start an online business. Your website is the office or store for your online business. It is the center of your Internet marketing plan. You need the right look, business technology and raw materials in your digital store, your website.
Make a website that reflects your business ethos. Ensure that it looks impressive and professional, to leave a lasting impression on your potential customers or clients. Make it sparkle, and load it with products (or content / services) your want to sell. You don’t want to have a shabby store that keeps customers away.
How to Build Your Website
Interestingly, the tool that powers a huge fraction of websites on the Internet is WordPress, an open source (and free) website platform originally created for blogs. It’s the platform that powers many news websites by media giants, and websites of small to large businesses.
Whether or not you call it a blog, you’ll want to use WordPress to build pretty and functional websites (or blogs) with easy content management. There are many other popular content management systems such as Joomla & Drupal, but WordPress is the easiest to use and most popular.
Make Your Store Functional & Impressive
Your online store front is the place to show off your skills, share valuable information with your readers and develop a following. People follow people they like and identify with. People do business with people they follow. Get people to identify with you, follow you, and eventually do online business with you!
Your online business front can be anything: website, blog, ecommerce store, forum, information directory, library, or training center. Develop and maintain your online storefront that works for your customers.
If you are going to build newletter mailing list, put your website in a manner so as to get the maximum number of email optins. When selling a product, get the website to showcase it in a manner so that no visitor can miss it. Get your objective straight, and let your website help you achieve the desired goal in the best manner possible.